Monday, November 29, 2010

Design in Society


Most design today cannot be considered utopian because it is based on a selfish motive. For the most part, modern design has been a form of competition. Companies try to out do each other and try to push out something new to gain customers. Though these designs may in the benefit society, it was not meant to. It was simply meant to increase sales. To see a truly utopian design, one must look back to the days where everything wasn’t about profit, a time where creativity was its own reward.


The renaissance is this time. I think one of the utopian designs is from the famous Leonardo DaVinci. Some of his invention/design were solely created out of creativity. There was no real motivation but to improve society. Such as his flying machine design was a way for people to travel. DaVinci had no intent to sell his design. He only wanted to design something innovative and helpful.

The renaissance was a time of pure creativity. It was then when western culture made its second big jump to modern culture. Unlike the industrial revolution where much of the design were made for monetary purposes, the designs of the renaissance was about, art, science, and the exploration of the new.

No comments:

Post a Comment