UC Davis Design

What is UC Davis’ design. What is the theme that the offices on campus have. What are the unifying elements that we see when we look at the many advertisements, publication and flyers of the many different department within campus. We see the repetition of blue, gold and white. We see the use of nature and it’s interaction with Davis citizens. We see the transition between green to gold as the leaves on the picture change colors in the fall. These elements are seen over and over again and it has become a signature for UC Davis.

What does these elements tell us about UC Davis. It tells us that UC Davis is nature friendly. The images brings us back to a sentimental time and shows us that UC Davis can be an inviting, warm, and cozy place. It shows how UC Davis provides a tight knit education that isn’t the cold and sterile lecture halls we see elsewhere. It also reminds us of tradition and wholesome values. It makes use believe that UC Davis is similar to the historic “Ivy” Leagues.

Now, I find myself trying to incorporate this to my designs for technology advertising. I have to find away to make this feel of tradition merge with the feel of modern and style. I find this funny how there is a dichotomy of ideas.